Burgerville
While working at Brigade we partnered with consultant Eileen Arbues as N2O Group to help Burgerville, an aging northwest restaurant chain, revitalize itself. Together we devised a strategic road map that addressed everything from menu and recipe shifts to new branding, positioning, sponsorships, point of sale, tv spots, advertising, and packaging. The award-winning packaging we created was both colorful and informative. It not only showcases the native wildlife of the Pacific Northwest but allows Burgerville to more effectively discuss their innovative business practices in a relatable way.
Featured on the Dieline blog