Vertical Water

Vertical Water is maple water on a mission and is taking over the natural alternative water category. Created by Feronia Forests, the brains behind Sustainable Full Forestry, Vertical Water is a delicious, sustainably tapped maple water whose core mission is to preserve U.S. forestland by creating a model for conservation that’s as original and impactful as it is delicious and sustainable.

The first obstacle to overcome was the fact that this clear, delicious water was packaged in an opaque TetraPak; and second, maple water was a fairly new category in the beverage world and there was tremendous confusion as to what it actually was. I addressed this issue by using refreshing shades of blue and illustrating the flowing water inside a maple tree graphic to portray the bright and crisp taste of maple water on the nontransparent Tetra bottle.

Awarded a 2016 GD USA Award and a gold 2016 AdClub award. Featured on the Dieline blog.