San Franola Granola

San Franola spent twelve years perfecting their health-centered granola recipe and this packaging aims to reflect the pride of craftsmanship that goes into each bite. The goal was to create an aesthetic that was unquestionably SF without relying on tired photorealism that often goes hand-in-hand with location-based identities. In short, I wanted the packaging to tell a smart and sophisticated story that would make the product stand out.

Awarded a 2014 Gold Addy Award and featured on the Dieline blog